Data Mining and Updating MQL Databases

Data and intelligence is the most traded commodity of our generation. Companies pay billions of dolllars a year for data that will increase their likelihood of sales campaign success. The most powerful asset your company holds is the years of business data, customer data, shipping data, previous won/lost, and stage 4 opportunity data. By tapping into the data that you already own, we can help your cut the cost of any campaign substantially while getting your message in front of the exact individuals you want to target.

Content and Creative R&D

Through ongoing collaboration with your team, we will determine the messaging, imagery, byline, and voice that would be most effective for targeting your prospective clients. This is where understanding your KPIs (Key Performance Indicators) for the campaign is important, because we will use those KPIs to write the CTAs (Call To Actions), messaging, and to determine the voice of the campaign.

Content and Creative Design / Testing

Once we have established what event/events you will be present at and what the KPIs and the message of each campaign will be, we will design and test variations of the messaging and creative and deploy them to the previous years attendees of that trade show. For example, if we plan to attend ATX West in 2024, we would deploy variations of the messaging and creative, selectively targeting those people who attended ATX West in 2023. As these attendees are you exact targets, getting in front of them before your competition is key. Once tested, we will determine which creative line is most successful, and further develop content and creative that utilizes the highest performing assets.

Ad Deployment To Past Trade Show Participants (and post show deployment) Pre-Deployment

We will create a Pre-Deploy campaign, to capitalize on those arriving to the trade show early, targeting the hotels associated with the trade show. We then expand the radius to 1 mile, and target those hotels as well. While your potential clients are arriving, preparing for the show, determining what they want to make a priority and setting their meetings and appointments, they will see digital banner ads with your messaging, on any website they frequent, regardless of device.

The banner ads deployed during this time will drive traffic to a landing page with introductions to the members of your trade show booth team, complete with portraits, job titles, descriptions, and links to their schedules during the show.

Trade shows can be daunting. Knowing a few familiar faces in the sea of vendors (because they saw your landing page) really helps the potential client overcome the anxiety of the introduction.

First Impressions Matter. Make Yours Unforgettable.

Ensure your brand is tightened up from the top down with branded marketing collateral, swag and a customized trade show booth to match. Brand consistency is key in instilling trust and confidence in anyone who comes across your company.

Live Deployment

The messaging that was determined as most effective during the pre-show testing period now gets to run live at the trade show! This can be big picture, overarching byline (to match the trade show booth) or  CTA (Call to Action) once we have learned your engagement patterns. This works well when your company offers multiple services, or has different departments, each with their own goals for the fiscal year. Each campaign would get its own set of banner ads, which would lead to its own personalized landing page, with KPI-centric messaging and CTA.

Get After Your Connections. We’ll Cover For You.

As your trade show marketing partner, we make a point to familiarize ourselves with the in’s and out’s of your business. Having our team on-site can help widen the net capable of bringing in potential business partners. It also ensures that there is always someone manning the booth, if you have an in-person follow-up or meeting, giving you the freedom to explore and make more valuable connections.

Maximize your Follow-up Game with Content from the Show

A two person video production team will be on-site to capture your important moments, client interactions, special handshakes, and happy faces.
During the show, you will have had meaningful interactions, successful meetings, and a whole bunch of fun, all of which will have been captured live, by our on-site video production team during the trade show. This photo and video content is perfect for social media posts, follow-up emails, highlight reels, presentation recaps, website content, and more.

Trade Show Speaker/Presenter Support

Who needs to be up on a stage when you can present comfortably, for free, on your own time, and in your own booth? Nothing gets traffic to your booth at a trade show better than a presentation on something interesting from a member of your sales team. And, of course, our video team will be there to capture the most important moments so that you can use that content for follow-up, web pages, social media content, or future campaigns. 

Effortlessly Follow-Up with the Connections You Made Post Trade Show.

Incitrio will set up sales sequencing and automations to help your sales team stay on task and keep your brand top of mind, without sacrificing that personal touch. We will streamline your post-trade show follow-up process to increase your chance of high quality conversions.